Apple recently celebrated the grand opening of The Grove Store in Los Angeles. According to reports, the Grove location is a “completely reinvented” version of the shop debuted in 2002. The cast of Apple TV+’s Ted Lasso was in attendance, as was Apple CEO Tim Cook. Tim Cook disclosed during a brief chat that Apple consumers should take note of.

Cook described the new shop as a “place for people to come in and browse and come in and discover technology and see what the items can do for them.” The Apple CEO also highlighted briefly Apple’s recent move to make repair parts and documentation accessible to iPhone users for do-it-yourself repairs.

Cook said. “Well, we recognized that there were certain individuals who wanted to do so and were taught to do so. They are, in a sense, the Popular Mechanics bunch, which I adore and have devoted my whole life to. It feels nice to provide guides and components that allow folks to accomplish this. However, if you are uncomfortable doing so, we recommend you visit an Apple Store and have it done for you. That is still the best method for the majority of individuals.”

Cook said that Apple would continue to prioritize artificial intelligence, augmented reality, and autonomy in the near future. “We’re very focused on augmented reality, we’re very focused on artificial intelligence… we’re very focused on autonomy,” Cook remarked. “We’re very focused on all these things that are basic technologies, and we’re going to employ them in a number of ways.”

When Cook was asked whether Apple was working on the “next big thing,” he said, “Of course… Apple is constantly on the lookout for the next great thing. And, thankfully, we have a plethora of current significant stuff.” The audience is encouraged to check in to learn precisely what Cook said in answer to the question about the “next great thing.”

Employees cheered as the enormous glass sliding doors opened and the first clients entered. Naturally, Apple CEO Tim Cook met the consumers. Lorena Oruna of Rancho Cucamonga, a client who attended the opening day celebration, said, “I like the clean lines… but I like how they included nature.” “With the mirrors and everything… the notion is so open… the window… “I’m very jealous of this shop; it’s stunning,” remarked Alexis Salazar, a Simi Valley tourist.